Purify Me Pty Ltd · ABN 77 700 983 400

Privacy Policy

This policy explains how Purify Me Pty Ltd (ABN 77 700 983 400) (Purify Me, we, us or our) handles personal information. We aim to manage personal information transparently and in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles and other applicable laws.

Last updated 7 August 2026

1. Personal information we collect

Depending on how you deal with us, we may collect:

• your name, email address, telephone number, suburb or postcode, preferred contact time and marketing preferences;
• information in your enquiry and in our calls, emails, messages or other communications with you;
• property, household, water-quality, access and service information needed to assess, quote, install or support a filtration system;
• quote, purchase, payment, installation, maintenance, warranty and customer-support records; and
• technical information such as IP address, device and browser details, pages viewed, approximate location derived from an IP address, security logs and cookie or local-storage data.

We do not generally need sensitive information. Please do not provide it unless it is reasonably necessary for your enquiry and we have asked for it or the law permits its collection.

2. How we collect information

We usually collect information directly from you when you submit a website form, call or email us, book a water test, request a quote, purchase a system or seek support. We may also receive information from an installer, service provider, referral partner or sister company where you have asked for a referral, consented, or the collection is otherwise permitted by law.

If you give us information about another person, please make sure you are authorised to do so and that they understand this policy.

3. Why we collect, use and disclose information

We may handle personal information to:

• respond to enquiries and arrange water tests, site assessments, quotes, installations and follow-up;
• provide products, services, maintenance, warranty support and customer service;
• process transactions, maintain business records and recover amounts owed;
• operate, secure, troubleshoot and improve our website, systems and services;
• manage complaints, disputes, legal obligations, safety and fraud prevention;
• coordinate with Electrify Me where you have requested that coordination or otherwise consented; and
• send marketing where we have your consent or are otherwise permitted by law.

4. Website forms, cookies and local storage

Our website uses Webflow hosting and forms. Webflow and related infrastructure providers may process form and technical data to deliver and secure the website. The site may also use essential browser storage, including local storage used to remember display preferences.

If we introduce analytics or advertising technologies, we will update this policy and any notice or consent controls required for their use. You can control many cookies through your browser, although blocking essential storage may affect site functions.

5. Who we disclose information to

Where reasonably necessary, we may disclose information to our personnel, contractors, installers and service partners; website, form, hosting, CRM, communications, payment, accounting, IT and security providers; professional advisers and insurers; government authorities or regulators; and a buyer or adviser involved in a proposed business transaction.

We may disclose information to Electrify Me only in the circumstances described above. Electrify Me is responsible for information it collects and handles in its own right.

6. Overseas processing

Some technology providers may store or process information outside Australia, including in the United States. Provider locations can change. Where Australian privacy law applies, we take reasonable steps appropriate to the circumstances before disclosing personal information overseas.

7. Direct marketing

Submitting an enquiry allows us to contact you about that enquiry; it does not require you to agree to unrelated marketing. Where you separately opt in, or where marketing is otherwise permitted by law, we may send offers by email or SMS. You can withdraw consent at any time using an unsubscribe link, replying STOP to an SMS, or contacting us. See our Opt-Out Policy.

8. Security and retention

We use administrative, technical and physical safeguards designed to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. No online system is completely secure. We retain information only for as long as reasonably required for the purposes described in this policy or by law, then delete it or de-identify it where practicable.

If an eligible data breach occurs, we will respond in accordance with the Notifiable Data Breaches scheme where it applies.

9. Access and correction

You may ask to access or correct personal information we hold about you. Contact our Privacy Officer using the details below. We may need to verify your identity. If an exception permits us to refuse a request, we will generally explain why and the available complaint options.

10. Privacy complaints

Please send privacy complaints to our Privacy Officer with enough detail for us to investigate. We will acknowledge the complaint and aim to provide a substantive response within 30 days. If you are not satisfied, you may contact the Office of the Australian Information Commissioner.

11. Changes to this policy

We may update this policy as our practices, providers or legal obligations change. The current version and its effective date will be published on this page.